English: Place: Guilin, Guangxi Zhuang Autonomous Region

Chinese name: 长城炫丽 (chángchéng xuànlì) Year of launch: 2006

Great Wall was established in 1984 and is China's largest maker of SUVs and pick-ups, selling over a million SUVs each year in the local market, today mostly under the Haval-flag, the Great Wall-badge is now only used for the pick-up Wingle and small sedans (Voleex C30, C50), which will be phased out soon. In 1998 Great Wall already reached top position in the Chinese pick-up market.

Great Wall has been infamous for copying lots of models from manufacturers like Toyota (Deer, Sail, Feelfine Concept, Phenom/Voleex C10/C20R, Florid/Haval M4, Cowry/Voleex C80, Coolbear/Haval M2), Isuzu (Sailor, Sing, Pegasus, Hover/Haval H3, Wingle), Honda (Voleex C50), Nissan (Voleex C70, never saw the daylight though) and Fiat (Peri/Haval M1). Great Wall's earliest models include the Deer, Sail, Sailor, Sing and Pegasus. The former two were copies of the Toyota Hilux and 4Runner, while the latter three were all based on the old 1988 Isuzu TF/Faster/Rodeo platform. Great Wall sales really took of after Isuzu Axiom-clone Hover was launched.

Haval became a sub brand in 2013, as Great Wall aimed to build on the strong brand recognition of Haval. Haval has a line-up which fully consists of SUVs and crossovers, passenger cars and pick-ups continue to be sold under the Great Wall marque, although passenger cars have been phased out, apart from the Voleex C30.

The Great Wall Florid prototype was launched in 2006 and went into production in 2008. It is a copy of the Toyota ist/Scion xA.